Email marketing is a very powerful tool. I attribute the success of LinkedIn and many other successful start ups of our time to aggressive email marketing campaigns. How did you join LinkedIn? My guess is through a connection request that came in an email.
But what is email marketing, and can it be a stand alone business venture ?
But what is email marketing, and can it be a stand alone business venture ?
Email marketing is where you you promote a product or service by sending skillfully crafted emails to an email list.
It is an undertaking that can be entered into as a full-time occupation. Full-time email marketers have lists of over ten thousand email addresses, which
they send promotional emails to.
To undertake email marketing as a stand alone business, you need to have a product that you will promote to your email list. Your revenue will come from commission on sales of the product that you are promoting
To undertake email marketing as a stand alone business, you need to have a product that you will promote to your email list. Your revenue will come from commission on sales of the product that you are promoting
Where do email marketers get products to promote?
There are thousands and thousands of affiliate networks on the
internet that have items that you can promote in an email. A special ID is
assigned to you when you sign up, this ID is included in a HTML
code that can be placed in the emails that you will be sending out. You earn if
a purchase of the item is traced back to your ID. The affiliate program
on the other hand earns a commission of the sale made, either from the owner of
the product, or you the promoter. Some networks earn by charging a membership
fee.One popular affiliate network is clickbank.com
How do you collect email addresses to market to?
The best way of collecting email addresses to market to, is
by giving out something for free in exchange for the email addresses. The free
gift could be a simple e book or software. There is several email management programs that will help
you place a sign up form on your site, the sign up form will collect the email
address of a client and then direct him or her to a free download that is
usually promised at the time the client is being encouraged to sign up.
The kind of free gift you give out should target the niche
you want to market to. If you are in the internet marketing niche, maybe you could
give out a free internet marketing e book, that way, you will know that everybody
in the list has an interest in internet marketing.
Once you have the list, the next thing would be to write captivating sales email that will sell the products that you are promoting. Seasoned
email marketers will tell you that they make an earning every time they send
out an email to their list.
For the many brilliant jobless kenyans searching for a business idea that they could try, Email marketing is one that they can give a go
For the many brilliant jobless kenyans searching for a business idea that they could try, Email marketing is one that they can give a go
No comments:
Post a Comment
Note: only a member of this blog may post a comment.